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Pave It Forward
A Kentucky Asphalt Paving Blog
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Planet Fitness, AutoZone, and Big Lots: A Shopping Center Case Study
When a commercial real estate company located several hundred miles away searched Google for a Louisville paving contractor, they found Pave It Forward. What happened next turned a first-time inquiry into a $150,000 contract and a long-term partnership managing multiple properties across Kentucky.
This is the story of how professional communication, transparent problem-solving, and flawless execution won us not just one project, but contractor-of-choice status for an entire
Kevin Gray
Oct 26, 20258 min read


Finding Hope in the Darkness: Why Recovery Complex and Recovery Resources Matter
That's why when we heard about The Recovery Complex project and the work they're doing, I wanted to make it the next contribution from our “Heart is in the Pavement” Program. Places like this aren't just buildings or programs, they're lifelines. They're where people like me go when we're ready to stop running from our demons and start facing them head-on.
Recovery isn't just about getting clean or sober. It's about learning who you really are underneath all the noise, all
Kevin Gray
Aug 1, 20253 min read


Pave It Forward Asphalt Achieves Prestigious Top 50 National Ranking Among Paving Contractors in Just 18 Months
LOUISVILLE, KY – In an unprecedented achievement in the asphalt paving industry, Pave It Forward Asphalt has earned inclusion among North America's Top 50 Paving Contractors by Pavement Maintenance & Reconstruction (link to story) magazine, an extraordinary accomplishment for a company that has been in operation for only 18 months.
This recognition places Pave It Forward among established firms with decades of experience, highlighting the company's rapid ascent in an indus
Kevin Gray
Jul 18, 20257 min read


Pave It Forward Partners with LouCity & Racing Academy to Build Champions On and Off the Field
LOUISVILLE, KY – June 3, 2025 – Pave It Forward LLC announced today a two-year partnership with LouCity & Racing Academy. The sponsorship agreement runs from August 1, 2025, through May 31, 2027. Under the partnership agreement, Pave It Forward's logo will be prominently displayed on the shorts of both LouCity & Racing Academy game kits. The sponsorship represents a first contribution from Pave It Forward's Heart is in the Pavement program, which contributes to local charitie
Kevin Gray
Jul 10, 20253 min read


Behind the Scenes: Real Sales Strategy Meeting Reveals Unfiltered Look at CRM Integration, Remote Proposals, and AI-Powered Sales Automation for Asphalt Contractors
In this candid Sunday livestream conversation, Kevin Gray shares how Pave It Forward has experienced exponential growth in just its second season, already matching nearly 90% of last year's total production in just the first few weeks of spring. Phil and Kevin dive deep into the challenges of scaling operations, maintaining quality, and making strategic decisions about expansion while preserving work-life balance.
Kevin Gray
Jun 23, 20253 min read
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