Pave It Forward Welcomes Josh Steffen as Vice President of Projects & Consumer Experience
- Kevin Gray
- May 30
- 3 min read
Louisville, KY – Pave It Forward LLC is excited to announce the appointment of Josh Steffen as Vice President of Projects & Consumer Experience (Partner), effective immediately. Steffen brings eight years of specialized experience in the asphalt paving industry and a proven track record of exceptional customer service to the growing Kentucky-based company.
Industry Veteran Joins Leadership Team
Steffen's appointment marks a significant milestone for Pave It Forward as the company continues its commitment to delivering premium asphalt paving services throughout Kentucky and Southern Indiana. In his new role, Steffen will oversee project management operations while spearheading customer experience initiatives that align with the company's core values of respect, teamwork, and innovation.
"Having Josh join our team as a partner is truly a dream come true," said Kevin Gray, President and Founder of Pave It Forward. "I've known Josh throughout this industry for years, and he exemplifies everything we stand for at Pave It Forward."
"He's incredibly professional, extremely knowledgeable, and most importantly, he's fantastic with customer service. Josh understands that our success is built on relationships and delivering exceptional experiences for every client."
Kevin Gray | President Pave It Forward LLC
Customer-First Philosophy
Steffen's approach to the industry emphasizes genuine customer care over transactional relationships. "The best part of my job is hands down customer satisfaction," Steffen explained. "And the positive reviews and recommendations mean everything to me because they represent real relationships we've built. I enjoy helping people solve their problems and understanding their needs - not just handing over a piece of paper with a price on it. When customers trust us enough to recommend us to their neighbors, that's when I know we've done our job right."
His philosophy aligns perfectly with Pave It Forward's mission of giving back to the community through their "Heart in the Pavement" program, which contributes to local charities with every project completed.
Embracing Louisville's Community Spirit
After spending 30 years in Chicago, Steffen has found a new home in Louisville's welcoming community. "I like the smaller-town feel of Louisville," he noted. "The people are friendly, horse racing is exciting, the food is great, and the bourbon is tasty."
This connection to the local community reinforces Pave It Forward's commitment to serving Kentucky and Southern Indiana with a personal touch that larger competitors often cannot provide.
Hands-On Leadership Style
Steffen brings a hands-on approach that resonates with Pave It Forward's blue-collar work ethic. "I love putting in the hard work when I'm not creating proposals… That's at the heart of what blue-collar hard work is all about."
His commitment extends beyond project management to active problem-solving for clients. "Listening to customer requests and concerns about a project and coming up with a plan to help with those issues - that's where the real value is created," Steffen explained. "I always try to put myself in the customer's shoes and ask, 'What would I want when a contractor finishes work on my property?' That perspective drives everything we do, from how we communicate during the project to how we clean up when we're finished."
Industry Integrity
Steffen's ethical approach to business development sets him apart in an industry sometimes plagued by questionable practices. "Honesty goes a long way. I won't lie to get a job," he emphasized. "Unfortunately, there are many who only see dollar signs and don't care how they get them."
This commitment to integrity aligns with Pave It Forward's transparent approach to project scoping, pricing, and execution.
Looking Forward
Steffen's passion for the asphalt paving industry continues to drive his professional growth. "I love everything about asphalt; I just wish I had started earlier in my life," he reflected.
With Steffen's expertise in project management and customer experience, Pave It Forward is positioned to expand its service offerings while maintaining the high standards that have earned the company recognition throughout the region.
About Josh Steffen
Josh Steffen
Vice President of Projects & Consumer Experience (Partner)
Pave It Forward LLC
502.889.1499
About Pave It Forward
Pave It Forward LLC specializes in asphalt paving, sealcoating, and crack sealing services for residential and commercial clients throughout Kentucky and Southern Indiana. Founded by industry veteran Kevin Gray, the company operates under core values of respect, teamwork, and innovation while giving back to local communities through their "Heart in the Pavement" charitable program.
For more information about Pave It Forward's services or to schedule a consultation, contact the company at (502) 528-1526 or visit www.paveitforwardllc.com.
