Pave It Forward Partners with LouCity & Racing Academy to Build Champions On and Off the Field

Heart is in the Pavement program expands to support youth soccer development through 2027

LOUISVILLE, KY – June 3, 2025 – Pave It Forward LLC announced today a two-year partnership with LouCity & Racing Academy. The sponsorship agreement runs from August 1, 2025, through May 31, 2027. Under the partnership agreement, Pave It Forward's logo will be prominently displayed on the shorts of both LouCity & Racing Academy game kits. The sponsorship represents a first contribution from Pave It Forward's Heart is in the Pavement program, which contributes to local charities and community initiatives with every paving job completed.

A Personal Connection to Youth Sports

"This partnership holds special meaning for me personally," said Kevin Gray of Pave It Forward. "I was heavily involved in youth sports programs as a child, and those experiences shaped who I am today. Giving back to youth athletics has always been important to me because I understand firsthand the impact these programs can have on young lives."

The Heart is in the Pavement program has been a cornerstone of Pave It Forward's community commitment, with the company making financial contributions to local charities through their paving operations. This partnership marks the program's first major youth sports sponsorship for 2025, and reflects Gray's longtime passion for supporting youth development through athletics.

Supporting Symbols of Excellence and Community Strength

"The LouCity & Racing Academy brands represent something powerful in our community," Gray explained. "These organizations have shown what can be accomplished through strong leadership, the right people, and unwavering commitment to excellence. They're symbols of what Louisville can achieve when we come together with purpose."

Gray emphasized that the partnership goes far beyond logo placement: "When I see those LouCity & Racing Academy logos, I see strength, organization, and proof that with the right foundation, you can build something truly special. Those are the same principles we apply in our business and the same values we want to support in our community's youth."

Shared Values, Shared Mission

Kristen Wallace, Academy Business Director, emphasized the partnership's broader impact: "The partnership between Pave It Forward Asphalt and the LouCity & Racing Academy is about more than just a name on a uniform — it's an investment in the dreams and development of our young athletes, providing them with the resources and opportunities to grow both on and off the field."

The LouCity & Racing Academy serves as development programs for young soccer players throughout the region, providing training and competitive opportunities while emphasizing academic achievement and character development.

Partnership Details

Under the partnership agreement, Pave It Forward's logo will be prominently displayed on the shorts of both LouCity & Racing Academy game kits. The sponsorship represents a first contribution from Pave It Forward's Heart is in the Pavement program, which contributes to local charities with every paving job completed.

About Pave It Forward LLC Pave It Forward LLC is an East Louisville-based asphalt and paving company committed to building stronger communities through quality work and charitable giving. Through their Heart is in the Pavement program, the company contributes to local charities with every paving project completed. Pave It Forward plans to announce their next Heart is in the Pavement recipient soon, continuing their commitment to supporting local charitable organizations throughout Louisville. For more information, visit paveitforwardllc.com/heart.

About About LouCity & Racing Youth Academy LouCity & Racing Academy provides youth soccer development programs throughout the Louisville region. The academies focus on player development both on and off the field, emphasizing academic achievement alongside athletic excellence.

Contact Information: For partnership opportunities with LouCity & Racing Academy: partnerships@loucity.com

To learn more about Pave It Forward's Heart is in the Pavement program or to nominate a charity: https://www.paveitforwardllc.com/heartisinthepavement